The Czech Association of Hotels and Restaurants (AHR CR) is a vocational non-profit organization, whose main objective is to support entrepreneurs in the hospitality and gastronomy areas. The Association´s membership base consists of owners and operators of accommodation and gastronomy facilities from around the whole country, for whom this organization ensures regular and consultancy services. The AHR CR is a member of HOTREC, European confederation of hotel and restaurant associations, and it represents the interests of its members at the European level at the same time. The AHR CR regional sections liaise with the municipalities towards creating publicity and ensuring development of tourism within the regions and towards providing marketing support to its members. The AHR CR assists its members in getting a better market orientation, in being prepared for the new legislative measures and in having a possibility to influence the developments in the industry.